Programme PLAIN 2019

Published: 03. Jun 2019, Last modified: 14. Jun 2019

Programme overview

Preconference

Wednesday 25 September

Conference day 1

Thursday 26 September

Conference day 2

Friday 27 September

13.00 Opening plenary 

14.10 Break

14.30 Plenary session

16.00 Closing

20.00 Conference reception

9.00 Opening and plenary session with keynote speakers

10.30 Break

11.00 Plenary session with panel debate

12.00 Lunch

13.00 Concurrent sessions

Illustration showing symbols for concurrent session 1,2,3,4,5 and 6

14.00 Break

14.20 Concurrent sessions

Illustration showing symbols for concurrent session 1,2,3,4,5 and 6

15.20 Break

15.40 Concurrent sessions

Illustration showing symbols for concurrent session 1,2,3,4,5 and 6

16.40 Closing

17.00 PLAIN annual meeting

17.30 Plain English Federation annual meeting

19.00 Official conference dinner

8.30 Clarity annual meeting

  • Live studios

9.00 Concurrent sessions

Illustration showing symbols for concurrent session 1,2,3 and 4

10.00 Break

10.30 Concurrent sessions

Illustration showing symbols for concurrent session 1,2,3, 4 and 7

11.30 Lunch

12.30 Plenary session

14.15 Break

14.30 Plenary session

16.00 Closing

 

Location:
The University of Oslo

 

 

Locations:
All plenary sessions and most concurrent sessions are held at the main conference venue SAS Radisson Blu Scandinavia Hotel. The only exeption is session 6 on Plain language for justice and democracy which is held at The University of Oslo. 

Location:
All plenary sessions and concurrent sessions are held at the main conference venue SAS Radisson Blu Scandinavia Hotel.

 

Wednesday 25 September – Preconference day

13.00 Opening plenary

  • Opening speech, Margrethe Kvarenes, President of PLAIN and Prof. Johan Tønnesson, University of Oslo, Norway
  • The Norwegian case: A 10 year plain language odyssey, Margrethe Kvarenes, head of department at the Norwegian Language Council and Grete Orderud, head of department at the Agency of Management and eGovernment, representing the two local host organizations
  • 1. Plain language promotes democracy and justice: Access to justice – one form at a time, Julie Clement, Clarity, USA
  • 2. Plain language promotes trust: Ambiguous language in municipalities’ decision-making documents – a local democracy problem, Kristin Høie Walstad, Stavanger municipality and Vidar Lynghammar, NTB Arkitekst, Norway

14.10 Break

14.30 Plenary session

  • 3. Plain language saves time and money: How can plain language contribute to improvements in patients’ preparation before hospital arrival?, Merethe Myrvang, Helgeland hospital and Vidar Lynghammar, NTB Arkitekst, Norway
  • 4. Plain language promotes clear communication: Title to be announced, Aleksander Millang og Martin R. Johansen, the Norwegian National Collection Agency, Norway
  • 5. The public sector should set a good example for plain language: Building clear language strategy in Estonia, Katrin Hallik, Institute of the Estonian Language, Estonia
  • Comments and the Swedish case, Ingrid Olsson, the Swedish Language Council, Sweden 
  • The poetic functions of plain language, Prof. Johan Tønnesson, University of Oslo, Norway

16.00 Closing

20.00 Conference reception

 

Thursday 26 september – Conference day 1

9.00 Opening plenary with keynote speakers

  • Opening speech, Margrethe Kvarenes, President of PLAIN, Steffen Sutorius, director of the Agency of Managment and eGovernment and Åse Wetås, director of the Norwegian Language Counsil
  • Plain language in Norwegian government, Monica Mæland, Minister of Local Government and Modernisation and Trine Skei Grande, Minister of Culture and Equality, Norway
  • Transparent government: The New Zealand Labour Party’s modern approach to communication, Christine Smith, Clearspace, New Zealand
  • Designing for impact: The story behind the figures of the most important climate reports of the 21st century, Angela Morelli, Infodesignlab, Norway

10.30 Break

11.00 Plenary session with keynote speakers and discussion

  • Plain language for democracy and inclusion, Associate Professor Jon Christian Fløysvik Nordrum, University of Oslo, Norway
  • How to be an expert witness: Testifying about clarity in voter registration material, Deborah S. Bosley, The Plain Language Group, USA
  • Pacific islander workers: When communication meets understanding, Suzanne Owen, Media and Communications Consultant, Australia
  • Promoting diversity and inclusion, Loveleen Rihel Brenna, Seema AS, Norway
  • Plain language for democracy and inclusion, conversation between the presenters

12.00 Lunch

13.00 Concurrent sessions

Plain language empowersPlain language in the digital eraPlain language in practiceCulture for plain languagePlain language pays offPlain language for justice and democracy
19 items that make a text easier to understand – struggling readers in Sweden speak out, Ester Hedberg, National Association of Dyslexia and Stefan Johansson, Begripsam AB, SwedenThe robots are here – how to combine plain language and con-versational design, Andrea Othilie Rognan, Sopra Steria, NorwayeLearning: Den gylne pennen, Anniken Willumsen, the Agency of Managment and eGovernment, Norway60 minutes workshop: Running a clear writing campaign  experience from the European Commision, Nika Truhacev, the European Commission, BelgiumIntegrated reporting: An opportunity for plain language practitioners to drive change, Christine Smith, Clearspace, New ZealandIntroduction
plain language for justice and democracy, Ass. Prof. Jon Christian Fløysvik Nordrum, University of Oslo, Norway
Create inclusive content – why your design and language matter, John O'Neill, University of Minnesota Duluth, USAAccessible digital self-services? Collaborate for the user!, Sara Rösare, Språk-konsulterna, SwedenSimplifying the workplace – clear com-
munication in an Australian not-for-profit
, Dr. Angie Sobyra, Wesley Mission Queensland and Leesa Taylor, Australian Institute of Business, Australia
Addressing the unclear wording of insurance documents: The need for public policies, Dr. Víctor González-Ruiz, University of Las Palmas de Gran Canaria, SpainLegal com-
munication within the matrix
– which reality do you want to perceive?, Guillaume Rondeau, Canada
Clear language as a concept in linguistic pragmatics for legal com-munication, Prof. Karin Luttermann, Catholic University of Eichstaett-Ingolstadt, GermanyThe Riksbank teaches its employees to use layered com-munication, Marianne Sterner, Riksbanken (the Swedish central bank), SwedenTeaching clear writing  what works?, Sofia Olofson, Språk-konsulterna, SwedenHow a plain language project changed the whole culture in Norway's largest pension fund:  The KLP saves Kåre!, Marianne Holt Holgersen, The KLP group, NorwayDemystifying justice: Training for justice actors on the use of plain language and developing clear and accessible Letters of Rights, Vera Gergely, Világos beszéd, Hungary 

 

14.00 Break

14.20 Concurrent sessions

EmpowersDigital eraIn practiceCulture Pays offJustice 
“This is an emergency…” – plain language in disaster response, Dr. Barbra Kingsley, Kleimann Com-munication Group, USA60 minutes workshop: When the simplest word is still difficult: How to work with terminology in a plain langugage context, Marianne Aasgaard, The Norwegian Language Council60 minutes workshop: Writing for the web – more than SEO and CTA, Annasara Jaensson, Språk-konsulterna, SwedenThe critical success factors for plain language reform: An 18-year survey, Neil James, Plain English Foundation, AustraliaCustomer care in action: Changing attitudes in business for the good of the customer, Anne-Marie Chisnall, Write Limited, New ZealandPlain language to implement politics, Director-General Eva Lenberg, the Ministry of Education and Research, Sweden
Using trauma-informed writing to keep people from losing their homes, Tamar Fox, City of Philadelphia, USAMotivating your staff to embrace plain language: How to cater for different needs and challenges, Tara Droog, Irish Cancer Society, IrelandTarget group involvement in two plain language projects within Stockholm Public Transport, Caroline Björklund and Mats Hydbom, Språk-konsulterna  Unmasking confusion: The language and ethics of transparency, Meghan Codd Walker, Zuula, USA
“Well, I’m not sure” – user testing texts with youth, Karolina Netland, NTB Arkitekst, NorwayA conceptual framework for the alignment of plain language and strategic management in the short-term insurance industry, Nadja Green, Plain Language Institute, South AfricaWhy plain language delivers for enterprise, and how it will work for you, Ronan Daly, VisibleThread, Ireland

Do we make the grade for clear com-
munications and clear Results? Two U.S. PL organizations and the Federal Report Card
, Katherine Spivey, Plain Language Action and Information Network

 

15.20 Break

15.40 Concurrent sessions

EmpowersDigital eraIn practiceCulturePays offJustice 
More than just facts: How can evidence-based health information be better tailored to the needs of socially dis-advantaged people?, Beate Wiegard, Institute for Quality and Efficiency in Health Care, Germany

The squeeze between meteorology and the weather as people experience it. How we strive to make the weather service Yr user friendly for non-experts, Ingrid Støver Jensen, Norwegian Broadcasting Corporation (NRK), Norway

60 minutes panel: Plain language networks in Latin America: Argentina and Colombia, Joanna Richardson, Marval, O'Farrell & Mairal, Argentina, Christian Anker, Councel of Transparency, Chile

60 minutes workshop: Let's teach converging concepts to teach clear com-
munication
, Cheryl Stephens, Simon Fraser University Continuing Studies, Canada

What the attention economy teaches us about how to strategically organize business and technical writing, Prof. Sandra Dean, Jacksonville University, USAFight the fog: Plain language in EU legislation – necessary for democracy, Ragnhild I. Samuelsberg, the Ministry of Children and Equality and Sissel C. Motzfeldt, previously the Agency of Management and eGovernment, Norway
Ethics and the underbelly of plain language, Dr. Susan Kleimann, Kleimann Communication Group, USASelling property – from 91 % incorrect tax returns to user-friendly guide, Kalle Persson, Skatteverket, Sweden Bridging the gap between researchers and respondents: Plain language for data integrity, Dr. Sarah Slabbert, Plain Language Institute, CRC, South AfricaPlain language and translation: How to avoid the drowsy effect of privacy policies, Natalia Torro, University of Buenos Aires, Argentina
Language as a driver for design, Synve Røine Fossum, the Norway Tax Authority, Norway Titile to be announcedTitile to be announced

 

16.40 End of day one

17.00 PLAIN annual meeting

17.30 Plain English Federation annual meeting

19.00 Official conference dinner

 

Friday 27 September – Conference day 2

 

9.00 Concurrent sessions

Plain language empowersPlain language in the digital eraPlain language in practiceCulture for plain languagePoster sessions
(Timeslot undecied)
A Norwegian strategy to increase health literacy in the population, Peter Øgar, the Norwegian Ministry of Health and Care Services, Norway Plain language is not the last leg in a relay, Linda Sørfjord, the Norwegian Directorate for Education and Training, NorwayCooling the heat on climate: Plain-spoken scientists result in better public under-standing, Jana Goldman, Press Here, USAPlain language and applied linguistics: An integrated view on technical com-munication, Benedikt Lutz, Donau-Universität Krems, AustriaTeaching the transition from academic-speak to plain language, Mialisa Moline, University of Wisconsin-River Falls, USAPlain language in a law firm – can it work?, Justyna Zandberg-Malec, Wardyński & Partners, Poland
Plain Language 2.0 and health literacy: New strategies for better outcomes, Romina Marazzato Sparano, Language Compass, USAHow to communicate user experience in a consistent and effective manner,  Dr. Knut Kvale, Telenor, NorwayWriting about medicin in plain English, David Daly, Plain English for Doctors, USA"Oh sh*t, digitalization means we need flawless written com-munication", Hanna Sjöström, Trygg-Hansa, SwedenWorking methods for Easy to Read, Amalthea Frantz, Språk-konsulterna, SwedenWriting cottages – a method for integrating plain language into a Swedish authority, Susanne Blomkvist, Språk-konsulterna, Sweden
Titile to be announcedCitizens’ language at the European Parliament – bridging the gap in 24 languages, Valter Mavrič, European Parliament, LuxembourgThe challenge of writing scientific texts in plain language – the problem of over-simplification, Thomas Schindler, Boehringer Ingelheim Pharma GmbH, GermanyHelping the taxpayer act right  the language professional's role in fighting the fog in organi-sational com-munication, Reeta Tolonen, the Finnish Tax Administration, FinlandThe Flemish and Dutch campaigns for plain language for govern-
mental organi-
sations, 
Lodewijk van Noort, the Ministry of the Interior and Kingdom Relations, Karen Deschamps, the Flemish government, Dirk Caluwe,  the Department of Public Governance and the Chancellery and Thea van der Geest, the HAN University of Applied Sciences, The Netherlands
From one document to a revolution: An ongoing case study, Anna Kwiatkowska, Play, Poland
How to make people understand tax, Ingunn Egedius, Sopra Steria, Norway

 

10.00 Break

10.30 Concurrent sessions

EmpowersDigital eraIn practiceCulturePlain language is more than text 
The role of clear communication in boosting health literacy and improving cancer outcomes, Sarah Lane, Irish Cancer Society, IrelandBuilding better business blogs: A case study in plain language testing, Dr. Morné Malan, Dimension Data, South AfricaUsing plain language to help more South Africans save for their retirement, Irene Stotko, Alexander Forbes Financial Services, South Africa60 minutes workshop: Measure effects in a wink, Heidi Bunæs Eklund, NTB Arkitekst, NorwayImages everywhere: What do I use?, Cathy Basterfield, Access Easy English, Australia 
Case study: Working with a committee of clinicians to produce consumer health information obstacles and opportunities, Heather Doubleday, Literally Inspired, AustraliaUsability testing for writers, Eli Toftøy-Andersen, Sopra Steria, Norway“Plain language makes it easier for us to follow regulations”, Margrethe Kilde Nes, NTB Arkitekst, NorwayTitle to be announced, Rigmor Holm and Arja Melteig, Central Hospital in Telemark, Norway 
Understanding medical information: A challenge for breast cancer patients, Laia Vidal Sabanés, Universitat Pompeu Fabra, SpainThrough the eyes of the user: Eye tracking for better test results, Alex Miranda, Kleimann Communication Group, USAPlain language in presentations: Concise, effective and clear, Joanna Richardson, Marval, O'Farrell & Mairal, ArgentinaTitile to be announced 

 

11.30 Lunch

12.30 Plenary session

  • The digital reader's mind, Kresten Bjerg, Bjerg Kommunikation, Denmark 
  • Language in digital service development: "Am I a commuter?", Lars Rønn, the Norway Tax Authority, Norway
  • What characterizes plain language in digital services?, Heidi Bunæs Eklund, NTB Arkitekst and n.n, KS, Norway
  • The readability guidelines project, Sarah Richards, gov.uk, Great Britain
  • Digitalization and design, conversation between the presenters
  • The case for plain language in business goverment and law, Prof. Joseph Kimble, WMU-Cooley Law School, USA
  • Saving time and money through effective patient communication – big numbers and new results from a small Norwegian hospital, Merethe Myrvang, Helgeland hospital and Vidar Lynghammar, NTB Arkitekst, Norway

14.15 Break

14.30 Plenary session

  • International standards of plain language, Dr. Annetta Cheek, Chair of the International Plain Language Federation, USA, Christopher Balmford, Words and Beyond, Australia, Dr Rosa M Galan, ITAM University, Mexico, Sissel C. Motzfeldt, previously the Agency of Management and eGovernment, Norway and Dr. Susan Kleimann, Kleimann Communication Group, USA
  • The future is clear, Dr. Neil James, Plain English Foundation, Australia
  • See you in 2021!, Margrethe Kvarenes, President of PLAIN, Norway

16.00 Closing

 

 

 

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