Programme PLAIN 2019

Published: 03. Jun 2019, Last modified: 15. Aug 2019

Programme overview

Preconference

Wednesday 25 September

Conference day 1

Thursday 26 September

Conference day 2

Friday 27 September

13.00 Opening plenary 

14.10 Break

14.30 Plenary session

16.00 Closing

17.00 Guided city walk

20.00 Conference reception

9.00 Opening and plenary session with opening keynotes

10.30 Break

11.00 Plenary session with panel debate: DEMOCRACY AND INCLUSION  

12.00 Lunch 

13.00 Concurrent sessions

Illustration showing symbols for concurrent session 1,2,3,4,5 and 6

14.00 Break

14.20 Concurrent sessions

Illustration showing symbols for concurrent session 1,2,3,4,5 and 6

15.20 Break

15.40 Concurrent sessions

Illustration showing symbols for concurrent session 1,2,3,4,5 and 6

16.40 Closing

17.00 PLAIN annual meeting

17.00 Guided city walk

17.30 Plain English Federation annual meeting

19.00 Official conference dinner

8.30 Clarity annual meeting

  • Live studios

9.00 Concurrent sessions

 

Illustration showing symbols for concurrent session 1,2,3,4 and 8
 
 

 

10.00 Break

10.30 Concurrent sessions

Illustration showing symbols for concurrent session 1,2,3,4, 7 and 8
 
 

11.30 Lunch

12.30 Plenary sessio: DIGITALIZATION AND DESIGN

13.45: Plenary session: SAVING TIME AND MONEY

14.15 Break

14.30 Plenary session

16.00 Closing

 

Location:
The University of Oslo

 

 

Locations:
All plenary sessions and most concurrent sessions are held at the main conference venue SAS Radisson Blu Scandinavia Hotel. The only exeption is session 6 on Plain language for justice and democracy which is held at The University of Oslo. 

Location:
All plenary sessions and concurrent sessions are held at the main conference venue SAS Radisson Blu Scandinavia Hotel.

 

Wednesday 25 September – Preconference day

13.00 Opening plenary

  • Opening speech, Margrethe Kvarenes, President of PLAIN and Prof. Johan Tønnesson, University of Oslo, Norway
  • The Norwegian case: A 10-year plain language odyssey, Margrethe Kvarenes, head of department at the Language Council of Norway and Grete Orderud, head of department at the Agency of Management and eGovernment, representing the two local host organizations
  • 1. Plain language promotes democracy and justice: Access to justice – one form at a time, Julie Clement, Clarity, USA
  • 2. Plain language promotes trust: Ambiguous language in municipalities’ decision-making documents – a local democracy problem, Kristin Høie Walstad, Stavanger municipality and Vidar Lynghammar, NTB Arkitekst, Norway

14.10 Break

14.30 Plenary session

  • 3. Plain language saves time and money: How can plain language contribute to improvements in patients’ preparation before hospital arrival?, Vidar Lynghammar, NTB Arkitekst, Norway
  • 4. Plain language promotes clear communication: Clear language promotes clear action, Aleksander Millang and Martin R. Johansen, the National Norwegian Collection Agency, Norway
  • 5. The public sector should set a good example for plain language: Building clear language strategy in Estonia, Katrin Hallik and Katre Kasemets, Institute of the Estonian Language, Estonia
  • Sweden – plain language Nirvana?, Ingrid Olsson, The Language Council of Sweden 
  • The Poetic Functions of Plain Language, Prof. Johan Tønnesson, University of Oslo, Norway

16.00 Closing

17.00 Guided city walk

20.00 Conference reception

 

Thursday 26 september – Conference day 1

9.00 Opening plenary with opening keynotes

  • Opening speech, Margrethe Kvarenes, President of PLAIN, Steffen Sutorius, director of the Agency of Management and eGovernment and Åse Wetås, director of the Language Council of Norway
  • Plain language in Norwegian government, Monica Mæland, Minister of Local Government and Modernisation and Trine Skei Grande, Minister of Culture and Equality, Norway
  • Transparent government: The New Zealand Labour Party’s modern approach to communication, Christine Smith, Clearspace, New Zealand
  • Designing for impact: The story behind the figures of the most important climate reports of the 21st century, Angela Morelli, Infodesignlab, Norway

10.30 Break

11.00 Plenary session with keynote speakers and discussion: DEMOCRACY AND INCLUSION

  • Plain language for democracy and inclusion, Ass. Prof. Jon Christian Fløysvik Nordrum, University of Oslo, Norway
  • How to Be an Expert Witness: Testifying About Clarity in Voter Registration Material, Deborah S. Bosley, The Plain Language Group, USA
  • Pacific islander workers: When communication meets understanding, Suzanne Owen, Media and Communications Consultant, Australia
  • Inclusion and diversity management, Loveleen Rihel Brenna, Seema AS, Norway
  • Plain language for democracy and inclusion, conversation between the presenters

12.00 Lunch

Poster sessions.  The posters will be present all day, and presented three times during the mingling lunch
Teaching the Transition from Academic-Speak to Plain Language, Dr. Mialisa Moline and Matthew Philion, University of Wisconsin-River Falls, USAPlain language in a law firm: Can it work?, Justyna Zandberg-Malec, Wardyński & Partners, PolandWorking methods for Easy to Read, Amalthea Frantz, Språk-konsulterna, SwedenThe Flemish and Dutch campaigns for plain language for governmental organisations, Lodewijk van Noort, the Ministry of the Interior and Kingdom Relations, Karen Deschamps, the Flemish government, Dirk Caluwe, the Department of Public Governance and the Chancellery and Dr. Thea van der Geest, the HAN University of Applied Sciences, The Netherlands

Creating a user-oriented glossary of public administration terms for migrants living in Italy: scope and methodology, 
Chiara 
Fioravanti and Francesco Romano, Italian National Research Council - Institute of Legal informa-
tics and judicial systems (CNR – IGSG), Italy

 

Writing cabins – a workshop for implementing plain language at a Swedish authority, Susanne Blomkvist, Språkkonsulterna, SwedenFrom one document to a revolution: An ongoing case study, Anna Kwiatkowska, Play, PolandHow to make people understand tax, Ingunn Egedius, Sopra Steria, Norway

Proposal of clear legal standards for Spanish, Claudia Andrea Poblete Olmedo, Pontificia Universidad Católica de Valparaíso, Chile

13.00 Concurrent sessions

Plain language empowersPlain language in the digital eraPlain language in practiceCulture for plain languagePlain language pays offPlain language for justice and democracy
19 items that make a text easier to understand – Struggling readers in Sweden speak out, Ester Hedberg, National Association of Dyslexia and Stefan Johansson, Begripsam AB, SwedenThe robots are here – how to combine plain language and con-versational design, Andrea Othilie Rognan, Sopra Steria, Norway

eLearning "Den gylne pennen": Teaching plain language skills in a pedagogic and effective way, using digital tools, Anniken Willumsen, the Agency of Managment and eGovernment, Norway

60 minutes workshop: Running a clear writing campaign  experience from the European Commision, Nika Truhacev and Rosie ter Beek, the European Commission  BelgiumIntegrated reporting: An opportunity for plain language practitioners to drive change, Christine Smith, Clearspace, New ZealandIntroduction: Plain Language for Justice and Democracy, Asst. Prof. Jon Christian Fløysvik Nordrum, University of Oslo, Norway
Create Inclusive Content: Why your design and language matter, Asst. Prof. John O'Neill, University of Minnesota Duluth and Deanna Lorianni, Zuula, USAAccessible digital self-services? Collaborate for the user!, Sara Rösare, Språk-konsulterna, Sweden

Simplifying the workplace – clear communication in an Australian not-for-profit, Dr. Angie Sobyra, Wesley Mission Queensland and Leesa Taylor, Australian Institute of Business, Australia

Addressing the unclear wording of insurance documents: The need for public policies, Dr. Víctor González-Ruiz, University of Las Palmas de Gran Canaria, SpainLegal Communications within the Matrix – Which Reality Do You Want to Perceive?, Guillaume Rondeau and Sarah Dougherty, Educalio, Canada
Clear language as a concept in linguistic pragmatics for legal com-munication, Prof. Karin Luttermann, Catholic University of Eichstaett-Ingolstadt, GermanyThe Riksbank teaches its employees to use layered com-munication, Marianne Sterner, Riksbanken (the Swedish central bank), SwedenTeaching clear writing  what works?, Sofia Olofson, Språk-konsulterna, SwedenHow a plain language project changed the whole culture in Norway's largest pension fund: The KLP saves Kåre!, Marianne Holt Holgersen, The KLP group, NorwayDemystifying justice: Training for justice actors on the use of plain language and developing clear and accessible letters of rights, Vera Gergely, Világos beszéd, Hungary 

 

14.00 Break

14.20 Concurrent sessions

EmpowersDigital eraIn practiceCulture Pays offJustice 
“This is an emergency…”: Plain language in disaster response, Dr. Barbra Kingsley, Kleimann Com-munication Group, USA60 minutes workshop: Terminology’s role in digital language, Marianne Aasgaard, the Language Council of Norway60 minutes workshop: Writing for the web – more than SEO and CTA, Annasara Jaensson, Språk-konsulterna, SwedenThe critical success factors for plain language reform: An 18-year survey, Neil James, Plain English Foundation, AustraliaCustomer care in action: Changing attitudes in business for the good of the customer, Anne-Marie Chisnall, Write Limited, New ZealandPlain language to implement politics, Director-General for Legal Affairs Eva Lenberg, the Ministry of Education and Research and Eva Thorén, Research and Deputy Director, Prime Minister’s Office, Sweden
Using trauma-informed writing to keep people from losing their homes, Tamar Fox, City of Philadelphia, USAMotivating your staff to embrace plain language: How to cater to different needs and challenges, Tara Droog, Irish Cancer Society, IrelandTarget group involvement in two plain language projects within Stockholm Public Transport, Caroline Björklund and Mats Hydbom, Språk-konsulterna  Unmasking confusion: The Language and Ethics of Transparency, Meghan Codd Walker and Deanna Lorianni, Zuula, USA
“Well, I’m not sure” – user testing texts with youth, Karolina Netland, NTB Arkitekst, and Anne Johanne Guldvik, Headmaster at Lier High School, NorwayA conceptual framework for the alignment of plain language and strategic management in the short-term insurance industry, Nadja Green, Plain Language Institute, South AfricaWhy plain language delivers for enterprise and how it will work for you, Ronan Daly, VisibleThread, Ireland

Do We Make the Grade for Clear Communications and Clear Results? Two US PL Organizations and the Federal Report Card, Katherine Spivey, Plain Language Action and Information Network and Dr. David Lipscomb, Center for Plain Language, USA

 

15.20 Break

15.40 Concurrent sessions

EmpowersDigital eraIn practiceCulturePays offJustice 
More than just facts: How can evidence-based health information be better tailored to the needs of socially dis-advantaged people?, Beate Wiegard, Institute for Quality and Efficiency in Health Care, Germany

The squeeze between meteorology and the weather as people experience it. How we strive to make the weather service Yr user-friendly for non-experts, Ingrid Støver Jensen, Norwegian Broadcasting Corporation (NRK), Norway

Improving the understanding of public information and citizen trust with plain language, Christian Anker, Councel of Transparency, Chile

60 minutes workshop: Let's Teach Converging Concepts for Clear Com-
munication
, Cheryl Stephens, Simon Fraser University Continuing Studies and Nicole Watkins Campbell, Editor, Canada

What the Attention Economy Teaches Us about How to Strategically Organize Business and Technical Writing, Prof. Sandra Dean, Jacksonville University, USAFight the fog in the EU legislation!, Ragnhild I. Samuelsberg, the Ministry of Children and Equality and Sissel C. Motzfeldt, previously the Agency of Management and eGovernment, Norway
40 minutes panel: Ethics and the Underbelly of Plain Language, Dr. Susan Kleimann, Kleimann Communication Group, Julie Clement, J Clement Communications and president of Clarity and Dr. Barbra Kingsley, Gonzaga University, USASelling property – from 91% incorrect tax returns to user-friendly guide, Kalle Persson og Ingrid Herbert, Skatteverket, Sweden40 minutes panel: Plain Language Networks in Latin America: Argentina and Colombia, Joanna Richardson, Marval, O'Farrell & Mairal, Argentina, Mariana Bozetti, Red de Lenguaje Claro Argentina, Argetina and Germán Arias, Universidad de los Andes, Colombia Bridging the gap between researchers and respondents: Plain language for data integrity, Dr. Sarah Slabbert, Plain Language Institute and Iske Van der Berg, CRC, South AfricaPlain Language and Translation: How to avoid the drowsy effect of privacy policies, Natalia Torro, University of Buenos Aires, Argentina

Language as a driver for design - Case: Skatte-etaten.no, Synve Røine Fossum, the Norway Tax Authority, Norway

Title to be announced, the Norwegian Public Roads Administration, NorwayTitile to be announced, Prof. Hans Petter Graver, the University of Oslo, Norway 

 

16.40 End of day one

17.00 PLAIN annual meeting

17.00 Guided city walk

17.30 Plain English Federation annual meeting

19.00 Official conference dinner

 

Friday 27 September – Conference day 2

 

9.00 Concurrent sessions

Plain language empowersPlain language in the digital eraPlain language in practiceCulture for plain language Themed city
walk
A Norwegian Strategy to increase Health Literacy in the Population, Petter Øgar, the Norwegian Ministry of Health and Care Services, Norway Plain language is not the last leg in a relay, Linda Sørfjord and Kjersti Mikalsen, the Norwegian Directorate for Education and Training, NorwayCooling the heat on Climate: Do plain-spoken scientists result in better public under-standing?, Jana Goldman, Press Here, USAPlain Language and Applied Linguistics: An Integrated View on Technical Com-munication, Dr. Benedikt Lutz, Donau-Universität Krems, Austria A linguistic
walk in the Palace Park, 
Aksel Tors-
nes Mehlum, the Language Council of Norway
Plain Language 2.0 and Health Literacy: New Strategies for Better Outcomes, Romina Marazzato Sparano, Language Compass, USAHow to communicate user experience in a consistent and effective manner, Dr. Knut Kvale, Telenor, NorwayWriting about medicine in plain English, David Daly, Plain English for Doctors, USA"Oh sh*t, digitalization means we need flawless written com-munication", Hanna Sjöström, Trygg-Hansa, Sweden
The role of clear communication in boosting health literacy and improving cancer outcomes, Sarah Lane, Irish Cancer Society, IrelandCitizens’ language at the European Parliament – bridging the gap in 24 languages, Valter Mavrič, European Parliament, LuxembourgThe challenge of writing scientific texts in plain language – the problem of over-simplification, Dr. Thomas Schindler and Dr. Clive Brown, Boehringer Ingelheim Pharma GmbH, GermanyHelping the taxpayer act right  the language professional's role in fighting the fog in organi-sational com-munication, Reeta Tolonen and Outi Toijanniemi, the Finnish Tax Administration, Finland

10.00 Break

10.30 Concurrent sessions

EmpowersDigital eraIn practiceCulturePlain language is more than textThemed city
walk
Case study: Working with a committee of clinicians to produce consumer health information Obstacles & opportunities, Heather Doubleday, Literally Inspired, AustraliaBuilding Better Business Blogs: A case Study in Plain Language Testing, Dr. Morné Malan, Dimension Data, South AfricaUsing plain language to help more South Africans save for their retirement, Irene Stotko, Alexander Forbes Financial Services, South Africa60 minutes workshop: Measure effects in a wink, Heidi Bunæs Eklund, NTB Arkitekst and Jostein Ryssevik, ideas2-
evidence, Norway
Images everywhere: What do I use?, Cathy Basterfield, Access Easy English, AustraliaA linguistic
walk in the Palace Park, 
Aksel Tors-
nes Mehlum, the Language Council of Norway
Understanding medical information: A challenge for breast cancer patients, Laia Vidal Sabanés, Universitat Pompeu Fabra, SpainUsability testing for writers, Eli Toftøy-Andersen, Sopra Steria, NorwayDon't mislead the consumers! How plain language motivates to follow EU regulations, Ida Marie Pedersen, Faun Pharma, Ann-Elisabeth Hammer, Norwegian Food Safety Authority and Margrete Kilde Nes, NTB Arkitekst, Norway

Under-
standing inter-
course
, Rigmor Holm and Arja Melteig, Central Hospital in Telemark, Norway

Plain language movement protects the right to know and the safety of the citizens in South Korea, Keon bum Lee, president of Hangul Culture Solidarity (the Solidarity for Korean and Hangul culture), South KoreaThrough the eyes of the user: Eye tracking for better test results, Alex Miranda, Kleimann Communication Group, USAPlain Language in presentations: Concise, Effective and Clear, Joanna Richardson, Marval, O'Farrell & Mairal, Argentina

How to improve the patient experience at the University Hospital in Reykjavik, Hlín Helga Guðlaugsdóttir, Capacent, Iceland

 

11.30 Lunch

12.30 Plenary session: DIGITALIZATION AND DESIGN

  • The Digital Reader's Mind, Kresten Bjerg, Bjerg Kommunikation, Denmark 
  • Language in digital service development - "Am I a commuter?", Lars Rønn, the Norway Tax Authority, Norway
  • What characterizes plain language in digital services?, Heidi Bunæs Eklund, NTB Arkitekst and n.n, KS, Norway
  • The readability guidelines project, Sarah Richards, Content Design London, Great Britain
  • Digitalization and design, conversation between the presenters

13.45 Plenary session: SAVING TIME AND MONEY

  • The case for plain language in business, goverment, and law, Prof. Joseph Kimble, WMU-Cooley Law School, USA
  • Saving time and money through effective patient communication – big numbers and new results from a small Norwegian hospital, Vidar Lynghammar, NTB Arkitekst, Norway

14.15 Break

14.30 Plenary session with closing keynotes

  • An ISO standard for plain language: Where are we up to?, Dr. Annetta Cheek, Chair of the International Plain Language Federation, USA, Christopher Balmford, Words and Beyond, Australia, Dr Rosa M Galan, ITAM University, Mexico, Sissel C. Motzfeldt, previously the Agency of Management and eGovernment, Norway and Dr. Susan Kleimann, Kleimann Communication Group, USA
  • The future is clear, Dr. Neil James, Plain English Foundation, Australia
  • See you in 2021!, Margrethe Kvarenes, President of PLAIN, Norway

16.00 Closing

 

 

 

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