Conference theme "Clear communication - clear results"

By focusing on clear communication we wish to present a broad scope of genres and link the conference theme to the international definition of plain language: «A communication is in plain language if its wording, structure, and design are so clear that the intended audience can easily find what they need, understand what they find, and use that information.»

Subthemes to be explored:

  • Write clear laws and nip legalese in the bud
  • Good results with userfriendly digital services
  • Facts and numbers - Make use of research and surveys
  • Best practice and lessons learned
  • Involve the people - get a clear message across
  • Good results bring the leaders on board - and leaders on board promote results