Plain language pays off

How can we use plain language to improve our bottom line? What methods are most efficient? Can we use plain language to improve consumer trust? PLAIN 2019 will attempt to answer these questions in our fifth concurrent session: Plain language pays off.

Publisert: 10. jul 2019, Sist endret: 23. jul 2019

Done the right way, integrating plain language in a company will lead to increased efficiency. The communication with both employees and customers will be more effective if messages are clear, thus limiting misunderstandings.

Plain language is fundamental to building trust and increasing transparency. Building consumer trust can yield positive effects for your company, both monetary and otherwise. The importance of consumer trust is just as important in the public sector. By focusing on plain language in order to secure transparency in business, you can also do well while doing good. Learn more about how you can improve efficiency and profits by using different methods for plain language.

Join our concurrent session to learn more about plain language pays off. Please note that this concurrent session is only held on Thursday 13.00 - 16.40. Venue: Radisson Blu. 



  • Integrated reporting: An opportunity for plain language practitioners to drive change, Christine Smith, Clearspace, New Zealand
  • Addressing the unclear wording of insurance documents: The need for public policies, Dr. Víctor González-Ruiz, University of Las Palmas de Gran Canaria, Spain
  • How a plain language project changed the whole culture in Norway's largest pension fund: The KLP saves Kåre!, Marianne Holt Holgersen, The KLP group, Norway
  • Customer care in action: Changing attitudes in business for the good of the customer, Anne-Marie Chisnall, Write Limited, New Zealand
  • Target group involvement in two plain language projects within Stockholm public transport, Caroline Björklund and Mats Hydbom, Språkkonsulterna
  • Why plain language delivers for enterprise and how it will work for you, Ronan Daly, VisibleThread, Ireland
  • What the Attention Economy Teaches Us about How to Strategically Organize Business and Technical Writing, Prof. Sandra Dean, Jacksonville University, USA
  • Bridging the gap between researchers and respondents: Plain language for data integrity, Dr. Sarah Slabbert, Plain Language Institute and Iske Van der Berg, CRC, South Africa
  • Title to be announced, the Norwegian Public Roads Administration, Norway


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