Plain language empowers

How can we use plain language as a measure to help people help themselves? How do we convey critical information in times of crisis? How do we write for people with special needs? PLAIN 2019 will attempt to answer these questions in our first concurrent session: Plain language empowers.

Publisert: 10. jul 2019, Sist endret: 23. jul 2019

Understanding is vital in building trust between individuals and institutions. It is the responsibility of the sender to enable the user, the reader, to understand critical information. Enabling people to find what they need, to understand what they read and to act accordingly gives the individual autonomy and control.

Conveying critical information in a comprehensive way is one of the key responsibilities of any authority. Information regarding an individual’s welfare, such as health, is particularly important. For example, does the medical information you receive enable you to understand your own medical situation? And are you able to act accordingly?

Join our concurrent session to learn more about how plain language empowers Thursday 13.00 - 16.40 and Friday 9.00 - 11.30. Venue: Radisson Blu. 


  • 19 items that make a text easier to understand – Struggling readers in Sweden speak out, Ester Hedberg, National Association of Dyslexia and Stefan Johansson, Begripsam AB, Sweden
  • Create Inclusive Content: Why your design and language matter, Asst. Prof. John O'Neill, University of Minnesota Duluth and Deanna Lorianni, Zuula, USA
  • Clear language as a concept in linguistic pragmatics for legal communication, Prof. Karin Luttermann, Catholic University of Eichstaett-Ingolstadt, Germany
  • “This is an emergency …”: Plain language in disaster response, Dr. Barbra Kingsley, Kleimann Communication Group, USA
  • Using trauma-informed writing to keep people from losing their homes, Tamar Fox, City of Philadelphia, USA
  • “Well, I’m not sure” – user testing texts with youth, Karolina Netland, NTB Arkitekst, and Anne Johanne Guldvik, Headmaster at Lier High School, Norway
  • More than just facts: How can evidence-based health information be better tailored to the needs of socially disadvantaged people?, Beate Wiegard, Institute for Quality and Efficiency in Health Care, Germany
  • Ethics and the Underbelly of Plain Language, Dr. Susan Kleimann, Kleimann Communication Group, Julie Clement, J Clement Communications and president of Clarity and Dr. Barbra Kingsley, Gonzaga University, USA (40 minutes panel)
  • A Norwegian Strategy to increase Health Literacy in the Population, Petter Øgar, the Norwegian Ministry of Health and Care Services, Norway
  • Plain Language 2.0 and Health Literacy: New Strategies for Better Outcomes, Romina Marazzato Sparano, Language Compass, USA
  • The role of clear communication in boosting health literacy and improving cancer outcomes, Sarah Lane, Irish Cancer Society, Ireland
  • Case study: Working with a committee of clinicians to produce consumer health information – Obstacles & opportunities, Heather Doubleday, Literally Inspired, Australia
  • Understanding medical information: A challenge for breast cancer patients, Laia Vidal Sabanés, Universitat Pompeu Fabra, Spain
  • Plain language movement protects the right to know and the safety of the citizens in South Korea, Keon bum Lee, president of Hangul Culture Solidarity (the Solidarity for Korean and Hangul culture), South Korea



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