Culture for plain language

How can we build a culture for plain language in organisations? What about interdisciplinary work? And how can we measure effects? PLAIN 2019 will attempt to answer these questions in our fourth concurrent session: Culture for plain language.

Published: 10. Jul 2019, Last modified: 23. Jul 2019

Plain language is vital in communicating externally with clients, customers and users. However, it is of equal importance when we communicate internally within an organisation. We invite you to several hands-on sessions to learn how to build a culture for plain language in an organisation, mostly from a strategic management point of view, and how to measure its effects.

Join our concurrent session to learn more about culture for plain language Thursday 13.00 - 16.40 and Friday 9.00 - 11.30. Venue: Radisson Blu. 

Presentations: 

  • Running a clear writing campaign – experience from the European Commission, Nika Truhacev and Rosie ter Beek, the European Commission Belgium (60 minutes workshop)
  • The critical success factors for plain language reform: An 18-year survey, Neil James, Plain English Foundation, Australia
  • Motivating your staff to embrace plain language: How to cater to different needs and challenges, Tara Droog, Irish Cancer Society, Ireland
  • A conceptual framework for the alignment of plain language and strategic management in the short-term insurance industry, Nadja Green, Plain Language Institute, South Africa
  • Let's Teach Converging Concepts for Clear Communication, Cheryl Stephens, Simon Fraser University Continuing Studies, Canada (60 minutes workshop)
  • Plain Language and Applied Linguistics: An Integrated View on Technical Communication, Dr. Benedikt Lutz, Donau-Universität Krems, Austria
  • "Oh sh*t, digitalization means we need flawless written communication", Hanna Sjöström, Trygg-Hansa, Sweden
  • Helping the taxpayer act right – the language professional's role in fighting the fog in organisational communication, Reeta Tolonen and Outi Toijanniemi, the Finnish Tax Administration, Finland
  • Measure effects in a wink, Heidi Bunæs Eklund, NTB Arkitekst and Jostein Ryssevik, ideas2evidence, Norway (60 minutes workshop)

 

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